Target audience: The $1 trillion dollar Latino USA/Mexican market
This gritty and emotional Television Drama is a window into the tense balance of life at the Mexican-American Border. Its always-changing mix of violence and hope and its rich bicultural identity will find a crossing point in this story about people trying to survive while saving other people's lives.
- Target audience: The $1 trillion dollar Latino USA/Mexican market
- Key demographic: Ages 18-35
- Language: 2 versions
- English plus some dialogue in Spanish, subtitled to English as needed.
This television series intends to embrace the values and culture of its target audience in a way that's both uniquely authentic, modern, and relevant.